What makes e-commerce platforms customer friendly?

“Happy to Help” e- commerce platforms

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“How may I help you today?”“ I am happy to help you today.” These are a few statements that we often hear when we call an e-commerce platform’s customer care number or are having a frustratingly blunt and one sided conversation with a customer care chat bot! But how often is it that we actually get some real help? In most cases, I usually end up wasting as much as half an hour of frustrated typing or listening to mind numbingly boring music. All in the hope of talking to an actual human being who will help out with my problem

Few of my favourite e-commerce platforms

Amongst all these frustrations, there are a handful of e-commerce platforms that have stellar customer friendly protocols.
First, there is one which starts with “A”. It has slowly grown to be my favorite and go to online ecommerce sites for buying anything and everything! Here are a few pointers that make its customer service stand out.

1. Immediate call back on registered mobile number from an actual human with less than a minute wait time

2.Very easy returns and refund procedure.

3. Over the years a sense of trust has developed regarding quality and originality of products. Though going through reviews and feedbacks helps a lot in selecting products.

4. Usually it has the lowest price in comparison with other sites

There is another ecommerce site, which starts with “B” and is more of a grocery delivery site. For a person like me who hates going to the sabzi mandi for grocery shopping, this one actually runs my household.
Most of the raw materials for my baked goodies are bought from them and I have developed a sense of trust towards them.

1.If there is any doubt regarding the product quality, they exchange or refund the amount in their wallet immediately. This can be redeemed during the next purchase.

2. But, its notoriously difficult to get hold of a human customer care representative. Their chat bot is a frustratingly boring experience. Any queries regarding delivery slot change, or delivery tracking, is very difficult to get across.
This is one major aspect that they need to work on seriously.

So to sum it up, the major factors that makes e-commerce platforms customer friendly are

  1. The customer has to get the feeling of being special. They have to get the feeling that the chat bot or the person at the other end of the phone, actually wants to help and is happy to help!
  2. Smooth payment procedures, with varied payment options.
  3. Hassle free refund and returns are one of the most important factors for making customers truly happy.
  4. Free gifts with every purchase ( This one is practiced by a beauty ecommerce site starting with “N”) makes me feel like a kid in Candyland! It’s a masterstroke which makes me purchase any generic thing from their website, despite it being available in grocery store next door!
  5. Competitive pricing can always up the game and ensures me heading straight to the lowest price site without any second thoughts.
  6. No clickbaits and a easy to use interface of the ecommerce platform is an added bonus.
  7. Last but not the least, clarity and transparency in the offers made to lure in buyers. I should have mentioned this near the top. Because often I have observed a shopping portal screaming with adds of 50% discount. And the moment you get excited and start adding things to cart, you realize that most of the items you have chosen do not fall within “the discount category”!! . I feel especially cheated when these scams happen. It would be refreshing to see transparent discount offers which are followed through till the end.

E-commerce platforms are slowly becoming a part of the backbone of our economy. Its high time that the online shopping portals start laying greater emphasis on making their customers happy. Because, there are a lot of choices out there. So building a relationship of trust and dependability is the need of the day.

Written as part of Blogchatter’s campaign #ECommerceBuildsEconomy

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